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> Only if their customers are not from EU (aka their customers pay in USD instead of EUR) or if the company increases pricing to match the inflation on a regula
by Archelaos 2y ago
> Only if their customers are not from EU (aka their customers pay in USD instead of EUR) or if the company increases pricing to match the inflation on a regular basis (while managing to not lose any customers).
Under standard conditions (nothing else then inflation matters), is the same for the domestic market. If we have x % yearly inflation, it means that the exchange rate at the end of the year is x % "higher", meaning the costs for the company are x % higher, but likewise the prices for companies's goods and services are x % higher and thus their revenues. So its profit margin (in percentage of its costs) remains the same.
> Otherwise, the Nigerian companies wouldn’t care about the inflation either.
The real problem is not inflation per se, but accelerated, unpredictable inflation. This ruins the exchange rates of a currency, as it is a risk that is not easy to manage. Due to these unfavourable exchange rates, companies from such countries are exposed to greater cost pressure when they purchase services in countries with a hard currency.