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I found this from the Business Insider article: > Facebook daily active users estimate: 2.11 billion > Facebook monthly active users estimate: 3.08 billion >
by TheAceOfHearts 3y ago
I found this from the Business Insider article:
> Facebook daily active users estimate: 2.11 billion
> Facebook monthly active users estimate: 3.08 billion
> Average Family service users per day estimate: 3.16 billion
> Average Family service users per month estimate: 3.97 billion
If I'm parsing this correctly, they have around 3.16 billion DAU across all services. That's an insane number of people.
Which really makes me wonder why their social media platforms suck so much. I recently re-opened Facebook and it was a desert wasteland with a handful of people I knew years ago sharing memes. Instagram has a few more users than Facebook, but aside from catching the occasional story update from a couple people, I mostly use it to follow artist accounts. And nobody that I know is participating on Threads at all.
It seems really difficult to find anything interesting on their platforms. On Facebook I looked up groups for some of my interests, and they're either completely dead or being kept alive by occasional posts of creators sharing their latest releases.
So what are these 3 billion people even doing on Meta's platforms?
- VHRanger 3y agoMessenger, whatsapp, instagram. Also, there's a lot more people using FB than you think. Most people over the age of 50 are on FB, not IG/reddit/Tiktok
- hi-v-rocknroll 3y agoYep. My mom's best friend still has an AOL account and an FB account. I would bet most residents of nursing homes with families have FB accounts.
- yodsanklai 3y agoDon't think you're representative of the rest of the world.
- gu746 3y agoThere is a book called Sub Prime Attention Crisis which claims all these metrics are bogus. Written by an Ex Googler. Total available attention is finite. Yet content keeps exploding. There is only one conclusion.
- epolanski 3y agoInteresting, but then, how can it fool advertisers?
- hi-v-rocknroll 3y agoThe GP comment sounds like a conspiracy theory because advertisers really care about getting their money's worth for actual, genuine impressions and click-throughs. Otherwise, it would be massive fraud.
- rfrec0n 3y agoWhen Facebook says "users" in claims like these, what they actually mean are accounts. This statistic includes all the multi accounts, fake accounts, spam accounts, and bot accounts. They have been getting sued over the past several years for charging advertisers when a bot or fake account engages with the advertised content. https://www.reuters.com/legal/meta-platforms-must-face-advertisers-class-action-us-appeals-court-says-2024-03-21/ https://www.reuters.com/legal/meta-platforms-must-face-adver...
- deleted 3y ago[deleted]