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Seriousy? They have higher daily active users than X?? I'm really surprised to hear that. I don't really use either but wow. Of course Meta is doing everythin

Seriousy? They have higher daily active users than X?? I'm really surprised to hear that. I don't really use either but wow. Of course Meta is doing everything to make Threads work, and Elon is doing everything to burn X to the ground, there's that :P But yes it is impressive.

slily 3y ago
They must have a very creative definition of "active user" because Zuckerberg gets 15-20k likes on his posts while I can scroll down X and find several posts a few hours old from random gimmick accounts with many times more. Taking that at face value to call Threads "the leader in its category" is comical.
- phillypham 3y ago
  Instagram shows posts from Threads in the feed. I accidentally click on these all the time.
  - slily 3y ago
    That explains it, I'm not in that ecosystem but suspected it was something similar.
  - nojs 3y ago
    It actually shows half of the post followed by …, making you think that by clicking it you’ll see the rest. But then you get taken to the App Store to download Threads.
  - SkyPuncher 3y ago
    Likewise, I wouldn't be shocked if I'm counted as an daily active Instagram user, despite not having an account or using it directly. The "shorts" are embedded in FB and occasionally interesting. Feels a bit misleading by FB
- threeseed 3y ago
  It's the leader in its category based on DAUs - the standard metric. And the audience on Threads is very different from X so engagement will not be all that comparable.
- ripper1138 3y ago
  All things considered (Elon etc) I’d still be shocked if an advertiser was willing to spend >= on threads compared to X.
  - jboy55 3y ago
    It'll be CPM ad spend or maybe even conversion based, so, they can put a budget up and it'll be up to the traffic for the spend.
- rsynnott 3y ago
  ... Why would you expect Zuckerberg to get more likes than "random gimmick accounts", tho? Those, rather that rather boring billionaires, have traditionally been the major driver of engagement on Twitter, too.

slily 3y ago

They must have a very creative definition of "active user" because Zuckerberg gets 15-20k likes on his posts while I can scroll down X and find several posts a few hours old from random gimmick accounts with many times more. Taking that at face value to call Threads "the leader in its category" is comical.

phillypham 3y ago
Instagram shows posts from Threads in the feed. I accidentally click on these all the time.
- slily 3y ago
  That explains it, I'm not in that ecosystem but suspected it was something similar.
- nojs 3y ago
  It actually shows half of the post followed by …, making you think that by clicking it you’ll see the rest. But then you get taken to the App Store to download Threads.
- SkyPuncher 3y ago
  Likewise, I wouldn't be shocked if I'm counted as an daily active Instagram user, despite not having an account or using it directly. The "shorts" are embedded in FB and occasionally interesting. Feels a bit misleading by FB
threeseed 3y ago
It's the leader in its category based on DAUs - the standard metric. And the audience on Threads is very different from X so engagement will not be all that comparable.
ripper1138 3y ago
All things considered (Elon etc) I’d still be shocked if an advertiser was willing to spend >= on threads compared to X.
- jboy55 3y ago
  It'll be CPM ad spend or maybe even conversion based, so, they can put a budget up and it'll be up to the traffic for the spend.
rsynnott 3y ago
... Why would you expect Zuckerberg to get more likes than "random gimmick accounts", tho? Those, rather that rather boring billionaires, have traditionally been the major driver of engagement on Twitter, too.