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Threads has also now rapidly grown to 150m MAU with higher DAU than X. It's an incredible achievement to bootstrap a social network to the leader in its catego
by threeseed 3y ago
Threads has also now rapidly grown to 150m MAU with higher DAU than X.
It's an incredible achievement to bootstrap a social network to the leader in its category in less than a year. And it demonstrates the power of Facebook and Instagram in being able to drive traffic.
It must be comforting for Meta to know that if they wanted to build a leading TikTok competitor or any other social network in the future they can easily do it.
- mhh__ 3y agoThe scaling aspect is indeed impressive but I have not seen anyone (exactly zero) that I want to follow on threads. I want smart people and weird but interesting schizos, not my "friends" from Instagram and Facebook. I mostly like those friends but I know their opinions on most things already for example. Also unless one is being particularly pedantic he already has the only tiktok competitor (Instagram reels).
- wkat4242 3y agoSeriousy? They have higher daily active users than X?? I'm really surprised to hear that. I don't really use either but wow. Of course Meta is doing everything to make Threads work, and Elon is doing everything to burn X to the ground, there's that :P But yes it is impressive.
- slily 3y agoThey must have a very creative definition of "active user" because Zuckerberg gets 15-20k likes on his posts while I can scroll down X and find several posts a few hours old from random gimmick accounts with many times more. Taking that at face value to call Threads "the leader in its category" is comical.
- phillypham 3y agoInstagram shows posts from Threads in the feed. I accidentally click on these all the time.
- slily 3y agoThat explains it, I'm not in that ecosystem but suspected it was something similar.
- nojs 3y agoIt actually shows half of the post followed by …, making you think that by clicking it you’ll see the rest. But then you get taken to the App Store to download Threads.
- SkyPuncher 3y agoLikewise, I wouldn't be shocked if I'm counted as an daily active Instagram user, despite not having an account or using it directly. The "shorts" are embedded in FB and occasionally interesting. Feels a bit misleading by FB
- threeseed 3y agoIt's the leader in its category based on DAUs - the standard metric. And the audience on Threads is very different from X so engagement will not be all that comparable.
- ripper1138 3y agoAll things considered (Elon etc) I’d still be shocked if an advertiser was willing to spend >= on threads compared to X.
- jboy55 3y agoIt'll be CPM ad spend or maybe even conversion based, so, they can put a budget up and it'll be up to the traffic for the spend.
- rsynnott 3y ago... Why would you expect Zuckerberg to get more likes than "random gimmick accounts", tho? Those, rather that rather boring billionaires, have traditionally been the major driver of engagement on Twitter, too.
- acchow 3y ago> It must be comforting for Meta to know that if they wanted to build a leading TikTok competitor or any other social network in the future they can easily do it. They already did. It's called Reels.
- kpennell 3y agoreels is simply nowhere as addictive as Tiktok. Tiktok blows me away with how interesting/eclectic my feed is. Reels is like watching funniest home videos with Bob Saget by comparison.
- mvdtnz 3y agoI haven't used Tiktok in several years but I can tell you Reels is worryingly addictive to me.
- tantalor 3y agoIt's the same social network on a different .com
- eggdaft 3y agoCan we verify this independently? I don’t know why people trust stats from any social media company without independent verification. Stats can be massaged and there are large incentives to do it. We know that the former Twitter board certainly did this, for example.