The short answer is that they are paid to hype it. They launched at CES (paid) with a splashy video (paid). They got lots of media coverage (paid and paid in ki

The short answer is that they are paid to hype it. They launched at CES (paid) with a splashy video (paid). They got lots of media coverage (paid and paid in kind by bringing in ad revenue). They were talked-up on X by all the VCs (paid in kind by hyping the segment they invest in) and the AI influencers (paid by ads).