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Then you’d be wasting a huge amount of money for no good reason. If TikTok gets banned Meta will probably vacuum up the audience with Instagram Reels. It would

• Barrin92 3y ago
  From Bytedance's point of view that's correct but the Chinese gov. would almost certainly interpret giving in to this as an incentive for Washington to ask "which sell off are we going to go for next". You'd effectively send the signal that this is a winning strategy to simply acquire Chinese firms by force. Beijing would almost certainly prevent that sale.
• nebula8804 3y ago
  If Reels was any good wouldn't it have become a meaningful force in its own right by now? As it stands from my point of view it is mostly stolen recycled week old TikTok content. That TikTok "magic" is made on their platform because of what their algorithm rewards. Meta does not have that "magic".
  • afavour 3y ago
    My point is that if Reels doesn’t have to compete with TikTok any more (because it shuts down) then that would be a good thing for Meta.
    • nebula8804 3y ago
      I see where you are coming from but we have to consider why TikTok became so good in the first place and can that really be replicated in a vacuum? Look at X, once they got taken over, others tried to step up (Mastodon, BLueSky, threads). They all obviously grew...but the winner was nobody. People just stopped using that category of app altogether in favor of a different category (discord) or nothing at all.