Ideal for who? The pay to play model is ideal for people where the current system costs loose change. It's idea for restaurants that cater to such people. Havi

Ideal for who? The pay to play model is ideal for people where the current system costs loose change. It's idea for restaurants that cater to such people. Having regular customers who will spend a lot of money relative to the general population is a very good business model. Sure catering to "tourists" can also be ok. But not as good. The "restaurant reservation problem" is only a problem for aspirational fine diners who can't afford being regulars. They are not starving. Restaurants use the existing platforms for business reasons. When the imagined "fairness" becomes a business problem, an alternative platform will arise from within the industry. It's normal market segmentation. Ferrari's aren't fair either. Good luck.