You don't understand complement and social media. Content creation is complement to social media, because content (videos, etc.) is shared on social media and

You don't understand complement and social media. Content creation is complement to social media, because content (videos, etc.) is shared on social media and in order to get it in front of people, you have to pay. Platforms and Social media has replaced most of the world's ad surfaces, it's become THE way to get in front of people. Social media is a giant attention market but ultimately functions the same way as amazon: You pay to get your product in front of people. LLMs commoditize content creation. Fewer people (after layoffs) can create more content. The money you save on laying off people then will be pumped pumped into boosting to get the content in front of people as the auction prices to get the right eyeballs go up due to increased competition.