This seems to imply that generative content is a ‘complement’ to the advertising business, which is a pretty dispiriting realization. The implication is that M

This seems to imply that generative content is a ‘complement’ to the advertising business, which is a pretty dispiriting realization. The implication is that Meta benefits from there being a lot of generative AI users out there producing content, because a rich marketplace of competing bots will generate engagement with Meta platforms that they can sell advertising into. They’re outsourcing click generation to content farms, and giving away the tools to do it to keep content farmers’ moats small.