4 ms·
The brand is the effectively the sum of what the company does though, and that includes building cars with a good finish. BMW, Merc, Audi, Lexus etc have strong
by onion2k 3y ago
The brand is the effectively the sum of what the company does though, and that includes building cars with a good finish. BMW, Merc, Audi, Lexus etc have strong brands because they're well known for make cars that are always well built. In the case of Tesla they could fix all the build problems and their brand would continue to suffer because they have a reputation for poor quality. That takes years to repair.
- Rinzler89 3y agoPretty much. Japanese and Germans have built those strong brands on the build quality, fit and finish, ride quality, noise insulation, etc. Tesla customers were willing to overlook that due to the focus on software and cutting edge tech at the expense of quality but people later realized quality also matters in a object you sit in and your life depends on it, since a car is more than an iPad.
- acdha 3y agoI would especially add that there is not much of a shortcut around that, either, because a lot of that reputation is based on older vehicles holding up well, not being noisy, etc. People think Mercedes is a luxury brand because they’re thinking about how their grandparents had one that was still in good shape after years of use, not just the day they bought it. Not coming from that kind of family background personally this was somewhat of a surprise to me when a friend first explained how they were expecting a vehicle to hold its value.