Well, when you have about $200B cash sitting around, it would be silly to not invest a few B of that into foundational bets. Owning your own Silicon is the A-ga

Well, when you have about $200B cash sitting around, it would be silly to not invest a few B of that into foundational bets. Owning your own Silicon is the A-game of vertical integration. If you can even marginally improve performance / power ratio with deep hardware/software integration (say 10% better), compared to the industry, you can start doing things nobody in the industry can. Who knows, they may be able to flip that work into their VR stuff and other "small device" categories.