The article is not arguing that the killing is still on going, but that google has already been killed. "Google" in the title should be read as "culture" or "t

The article is not arguing that the killing is still on going, but that google has already been killed. "Google" in the title should be read as "culture" or "the heart and soul of Google", not "Google the company". Possible better title: "The man who destroyed the soul of Google Search"