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$1B in AVP sales. I wonder what Apple's sales expectations were for AVP. $1B in revenue for a brand new product that's only been out for 2.5 months seems a ma
by tiffanyh 3y ago
$1B in AVP sales.
I wonder what Apple's sales expectations were for AVP.
$1B in revenue for a brand new product that's only been out for 2.5 months seems a massive success to me [0].
But then again, at Apple's scale - $1B isn't much.
https://www.proactiveinvestors.com/companies/news/1045835/apple-expected-to-top-earnings-estimates-with-vision-pro-sales-of-up-to-1b-1045835.html https://www.proactiveinvestors.com/companies/news/1045835/ap...
- hot_gril 3y ago"Apple has cut its 2024 Vision Pro shipments to 400–450k units (vs. market consensus of 700–800k units or more)"
- Terretta 3y agoThe expectation pre-launch was in the 150K - 250K range. It revised upward based on pace of sales in launch weeks, which I think was thrown off by the number of people buying to review and return. Market consensus went through the roof based on pace of initial sales then those numbers stuck, but some Apple numbers at the time seemed to suggest this same 400K range.
- matsemann 3y agoI wonder how many bought one just to blog or make a video about it to gain on the hype, only to not use it further (possibly even returning it).