Well no, the idea is that these are not related pieces of content. It's less of a newspaper article and more about independent items that are placed across the

Well no, the idea is that these are not related pieces of content. It's less of a newspaper article and more about independent items that are placed across the page. You don't have to follow the flow exactly as a user, but following the visual line is "more correct" than following through all of column A, then column B, etc.