It’s phrased that way to resonate with the intended target audience, people who identify with the premise. A book of outrage would probably phrase it similarly

It’s phrased that way to resonate with the intended target audience, people who identify with the premise. A book of outrage would probably phrase it similarly if it wanted to target you instead. It’s such a ubiquitous, pervasive tactic, it’s easy to overlook it when it’s happening.