This is true, but what's different in this case is that they seem to rely fully on their developer community to create the end-user value. The iPhone was a Bro

This is true, but what's different in this case is that they seem to rely fully on their developer community to create the end-user value. The iPhone was a Browser, a iPod, a Phone. The iPad was a Browser and a Reading Device. The Watch was a Wellness/Fitness companion. The Vision Pro is TBD, depending on what the community will come up with... The only thing that's clear and well-prepared this time is, that Apple gets a share of any revenue someone may create with it. If there's one company that can keep putting money into this until someone comes up with value, it's Apple. - I believe Apple's end-game is, that every user is wearing this all-day and Apple becomes the master-profiler and gatekeeper to any type of consumption also in the real world. But until they can execute on this direction they need to come up with a reason for someone to put this device on his head in first place...