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I don't try to predict what Apple will succeed with any more, not after the iPad. A major use case for the personal computer is games too and they don't try to

I don't try to predict what Apple will succeed with any more, not after the iPad. A major use case for the personal computer is games too and they don't try to compete there either. They could turn this AR headset thing into a success, with version 2 or 3. Maybe they figure that there are more (well-off) people interested in watching TV on a giant virtual screen than playing VR games, and maybe they're right. Regarding price, 10 years ago the idea of spending €2000 on a phone was unheard of but enough people are doing that now to justify the existence of the iPhone 15 Pro Max. If anyone can do it, Apple can.

rickdeckard 2y ago
This is true, but what's different in this case is that they seem to rely fully on their developer community to create the end-user value. The iPhone was a Browser, a iPod, a Phone. The iPad was a Browser and a Reading Device. The Watch was a Wellness/Fitness companion. The Vision Pro is TBD, depending on what the community will come up with... The only thing that's clear and well-prepared this time is, that Apple gets a share of any revenue someone may create with it. If there's one company that can keep putting money into this until someone comes up with value, it's Apple. - I believe Apple's end-game is, that every user is wearing this all-day and Apple becomes the master-profiler and gatekeeper to any type of consumption also in the real world. But until they can execute on this direction they need to come up with a reason for someone to put this device on his head in first place...
- sanitycheck 2y ago
  It's quite easy to get devs on board, all they need to do is add some new rules for App Store submissions. "All submitted apps targeting Apple TV devices must also fully support Apple Vision Pro by the end of Q1 2025" (Maybe only for apps with greater than X users in the previous Y months, initially.) We're all used to dealing with Apple by now, there would be some minor pushback and a bunch of reluctant AVP purchases by companies making VOD apps.

rickdeckard 2y ago

This is true, but what's different in this case is that they seem to rely fully on their developer community to create the end-user value. The iPhone was a Browser, a iPod, a Phone. The iPad was a Browser and a Reading Device. The Watch was a Wellness/Fitness companion. The Vision Pro is TBD, depending on what the community will come up with... The only thing that's clear and well-prepared this time is, that Apple gets a share of any revenue someone may create with it. If there's one company that can keep putting money into this until someone comes up with value, it's Apple. - I believe Apple's end-game is, that every user is wearing this all-day and Apple becomes the master-profiler and gatekeeper to any type of consumption also in the real world. But until they can execute on this direction they need to come up with a reason for someone to put this device on his head in first place...

sanitycheck 2y ago
It's quite easy to get devs on board, all they need to do is add some new rules for App Store submissions. "All submitted apps targeting Apple TV devices must also fully support Apple Vision Pro by the end of Q1 2025" (Maybe only for apps with greater than X users in the previous Y months, initially.) We're all used to dealing with Apple by now, there would be some minor pushback and a bunch of reluctant AVP purchases by companies making VOD apps.