3 ms·

If I were Heinz, why would I want this product? I'd rather people throw away the ketchup bottle with some of the ketchup still in it since that leads to higher

• diego_moita 14y ago
  This is what I thought, also. This thing is very useful for consumers and the environment, but not for the companies that will pay for it. Unless customers are willing to pay more for a bottle with that coating I don't see how can you sell this.
• bluedanieru 14y ago
  Because someone else would do it, leaving your customers wondering what the fuck your problem is? Sneaky tricks to get your customer to needlessly waste your product so they'll buy more of it are bush-league bullshit. No one at Heinz will subscribe to your reasoning. They might decide it isn't worth the cost, or that it could expose them to health-related lawsuits (I'm worried about that myself, there's "non-toxic" and then there's non-toxic), but no one would think this shouldn't be incorporated into existing products because people will waste a little less.
• derefr 14y ago
  For the same reason a potato-chip company would make "sustainable" chip-bags out of special, thick, expensive paper, rather than cheap plastic: it gives them the cachet of being "organic" and "environmentally conscious" and "sustainable", which targets a market segment they might have been previously missing (though note that they only use said bags on their supposedly "healthy" baked chips--Heinz might do the same if they adopted this, making a special "eco-ketchup" with this tech and a different design.)