No one bought books. If one can believe Edward Dahberg, the first run of Thus Spake Zarathusra sold ten copies, the first run of Stendhal's On Love, seventeen c

No one bought books. If one can believe Edward Dahberg, the first run of Thus Spake Zarathusra sold ten copies, the first run of Stendhal's On Love, seventeen copies. That considered, Thoreau selling just more than 200 of the first printing of A Week on the Concord and Merrimack Rivers appears as a raging success--but he had many literate friends. Simon Leys, in the essay "Readers' Rewards and Writers' Rewards", quotes the French writer, and sometime publisher, Jacques Chardonne as saying that "Any good book will find 3,000 readers, no more no less." Leys goes on to say the number hasn't varied significantly in last 400 years. (Collected in The Hall of Uselessness)