My guess is this has nothing to do with short term profits, but rather it's hard to make search robust to SEO. If you're right, Bing search should be better for

My guess is this has nothing to do with short term profits, but rather it's hard to make search robust to SEO. If you're right, Bing search should be better for recipes since they don't benefit from Google ads on these websites. Is it the case? Even if Bing is better, that might be simply due to the small player's advantage: Google's market share is so large, they have essentially the whole economy of the web investing in SEO against their search quality, adapting quickly whenever Google tunes the algorithm. Meanwhile Bing can tune their algorithm and nobody cares.