But the cool thing about money is that that spreadsheet really does show the preferences of customers: more business if prices go down, even just a little, no m

But the cool thing about money is that that spreadsheet really does show the preferences of customers: more business if prices go down, even just a little, no matter the cost in customer service. It's management responding to the customers. Yes they "have the power" (the higher up in management I go, the less power I seem to have. I can affect an invididual a LOT, but if you think going up in management will get you the power to, for example, make a new product ... best of luck with that) In other words: we get what we collectively pay for.