Books are functionally a type of merch (low end) or art object (high end) at this point. The companies that sell the most understand this, whereas those that ad

Books are functionally a type of merch (low end) or art object (high end) at this point. The companies that sell the most understand this, whereas those that adhere to the old model of focusing on the words/information inside are struggling. For example: celebrity books like David Goggins’ sell extremely well at a lower price point. At the other end, Taschen, who makes expensive art books and partners with celebrities often, also does well.