Companies spend billions on advertisement to give their products good associations. The goal is that you look at the product and feel a certain flavor of positi

Companies spend billions on advertisement to give their products good associations. The goal is that you look at the product and feel a certain flavor of positive feelings (which flavor depends on the type of the product). The old Tesla had a feeling of a visionary, sci-fi, ecological, luxury (because of the price point mainly) car. Today, when I see Tesla, the main feeling I get is disgust. People are not rational actors when buying things - you often decide what you want to buy based on wants/feelings and then your brain finds a way to rationalize the decision.