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Looking at the best-selling Amazon-published titles leaves the impression that this is the case.

• thaumasiotes 3y ago
  The observation in the essay that "the romance category has already gone independent" also leaves that impression - for the romance category. But the fact that one of two profitable genres is "franchise authors" suggests the opposite. Franchise authors become franchise authors by producing high-quality writing.
  • eszed 3y ago
    What does "franchise author" mean? I'm not familiar with the term.
    • thaumasiotes 3y ago
      It means an author whose books do well. Examples given in the essay include Tom Clancy and Stephen King.