There is such a thing as "too late". For example, consider Brexit from the perspective or a remainer. It's quite reasonable to believe that the leave referendu

There is such a thing as "too late". For example, consider Brexit from the perspective or a remainer. It's quite reasonable to believe that the leave referendum would have failed if it wasn't done at a time when (sometimes a bit vague) frustration at the EU has escalated to the point that it had. It's not always "better late than never". For a less political example, health interventions can be too late and not better late than never. Some cancer care that is long overdue is better to forego. The patient would suffer less and overall have a better quality of their remaining life with palliative care. Business also follows this rule sometimes. If the right decision isn't made in time, it can later become throwing good money after bad and it's better to weather the consequences of the decision that wasn't made in time. This is also explored in broken power laws. What is a good idea up to a certain point can turn into a bad idea very suddenly afterwards.