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What you have is the usual business marketing problem. How do I find people that need my product? The answer is simple. You can market at large and use big m
by rmATinnovafy 14y ago
What you have is the usual business marketing problem.
How do I find people that need my product?
The answer is simple.
You can market at large and use big media advertising (TV, Radio, Newspaper, Magazines, Adwords).
Or you can contact people that seem to fit your standard customer description directly through email or snail mail.
Of the two options, the one that works best is the second one. Selling directly to people costs less money, is measurable by how many direct sales were done as a result, allows you to build a personal relationship with the customer, and is easier to do. Plus you can do it yourself.
How you approach this depends on what your company does.
Also, monitoring Twitter like this is just a waste of time. You will be seen as a spammer. Twitter is a social network. People go there to socialize. Think of it as if you went into a party and started pitching people your products. Not a good idea.
The best you can do in twitter is to try and create a following by posting things that interest them. Then, if by chance, they need something like your product, they might get in contact with you.
Twitter puts the power on the prospects and not on the marketer. This is why it is a waste of time.
Shoot me an email (is in my profile). I may be able to steer you in the right direction.