A big audience means publishing houses don’t have to spend money on marketing Only blockbuster authors get serious marketing support. For everyone else, big pu

A big audience means publishing houses don’t have to spend money on marketing Only blockbuster authors get serious marketing support. For everyone else, big publishers want authors to shoulder marketing and publicity costs and responsibilities. Many lower tier authors are shocked to find they get zero marketing support: I’d hate for readers to think this happens to every author who signs with a traditional publisher. I have worked with several “Big 5” publishers, and never got even a hint of marketing. https://janefriedman.com/marketing-support-big-5/#comment-24272 https://janefriedman.com/marketing-support-big-5/#comment-24... Further, most authors are not experts in publicity or promotion, or have the expertise to run paid marketing campaigns. This goes a long way to explaining why many books published by the Big 5 sell so poorly.