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> Advertisers know how to count money, but they are too scared to turn off advertising to find out if they even work. its publishers, not advertisers. Publishe
by riku_iki 3y ago
> Advertisers know how to count money, but they are too scared to turn off advertising to find out if they even work.
its publishers, not advertisers. Publishers see what share of revenue comes from Ads, and can decide to keep them or not.
- withinboredom 3y agoAh, fair distinction. Though also, attribution to ads is bullshit. When we turned off our ad spend at both companies, it became clear that most of new revenue was from direct (organic) sources. We had been advertising to people who were going to buy our products anyway.
- riku_iki 3y agoYou don't need attribution to see this. You could just create some landing page for your Ads, and see impact for users coming to that landing page. Attribution is very useful for Ads platforms (e.g. Google) to build more efficient targeting models.