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I worked for two companies that turned off Google ads. Revenue didn’t even change at all. It was never turned back on. Advertisers know how to count money, but

• riku_iki 3y ago
  > Advertisers know how to count money, but they are too scared to turn off advertising to find out if they even work. its publishers, not advertisers. Publishers see what share of revenue comes from Ads, and can decide to keep them or not.
  • withinboredom 3y ago
    Ah, fair distinction. Though also, attribution to ads is bullshit. When we turned off our ad spend at both companies, it became clear that most of new revenue was from direct (organic) sources. We had been advertising to people who were going to buy our products anyway.
    • riku_iki 3y ago
      You don't need attribution to see this. You could just create some landing page for your Ads, and see impact for users coming to that landing page. Attribution is very useful for Ads platforms (e.g. Google) to build more efficient targeting models.
• jqpabc123 3y ago
  they are too scared to turn off advertising to find out if they even work. Scared --- or self interested? If the ads aren't working, the people responsible for the ads might lose their jobs. Best to keep quiet and keep advertising and hope no one notices.
  • withinboredom 3y ago
    In both cases, we leveraged our ad skills and sold those skills to our customers and spent their money. In one case, we eventually built our own ad network, and in the other case, we ended up controlling entire markets making ad spend ridiculously low.