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> squanders advertiser's money advertisers know how to count money. If those Ads won't be efficient, you wouldn't see them. If you see them, it means they are
by riku_iki 3y ago
> squanders advertiser's money
advertisers know how to count money. If those Ads won't be efficient, you wouldn't see them. If you see them, it means they are efficient and lead to actual user engagements.
> it is just plain dumb --- and most consumers are now blocking it.
Consumers are blocking them because companies abused them, this also applied to "contextual" Ads like on youtube and google search, if company put too many of them, users will be blocking them regardless of targeting approach.
> A much more reasonable/sensible alternative --- "context sensitive" advertising. Only show ads when the consumer specifically expresses an interest
Advertisers obviously run those campaigns too. If that interest is very strong and well monetized, advertiser will shift funds to that slice, but that's not always the case, hence we see "personalized" Ads, because they are more efficient in many cases.
- withinboredom 3y agoI worked for two companies that turned off Google ads. Revenue didn’t even change at all. It was never turned back on. Advertisers know how to count money, but they are too scared to turn off advertising to find out if they even work.
- riku_iki 3y ago> Advertisers know how to count money, but they are too scared to turn off advertising to find out if they even work. its publishers, not advertisers. Publishers see what share of revenue comes from Ads, and can decide to keep them or not.
- withinboredom 3y agoAh, fair distinction. Though also, attribution to ads is bullshit. When we turned off our ad spend at both companies, it became clear that most of new revenue was from direct (organic) sources. We had been advertising to people who were going to buy our products anyway.
- riku_iki 3y agoYou don't need attribution to see this. You could just create some landing page for your Ads, and see impact for users coming to that landing page. Attribution is very useful for Ads platforms (e.g. Google) to build more efficient targeting models.
- jqpabc123 3y agothey are too scared to turn off advertising to find out if they even work. Scared --- or self interested? If the ads aren't working, the people responsible for the ads might lose their jobs. Best to keep quiet and keep advertising and hope no one notices.
- withinboredom 3y agoIn both cases, we leveraged our ad skills and sold those skills to our customers and spent their money. In one case, we eventually built our own ad network, and in the other case, we ended up controlling entire markets making ad spend ridiculously low.
- jqpabc123 3y agoadvertisers know how to count money. Consumers are blocking them because companies abused them Sorry, does not compute. If advertisers *really* knew how to count money, they wouldn't be paying to abuse and provoke more and more consumers to block them. They leave consumers no alternative but to keep blocking until they do figure it out.
- riku_iki 3y agoIts different cohorts of companies. Publishers: put excessive ads on their websites. Advertisers: those who buy ads views from publishers on various platforms/exchanges, they don't have much control over how much ads individual publisher put on his website.
- jqpabc123 3y agoThis is all issues for the ad industry to sort out. More and more consumers will simply block the "dumb" advertising until the industry figures out that the solution is easy and has been available from the start --- it's called "context sensitive" advertising.