But a family of 4 is not the value proposition here. They are explicitly targeting frequent flyers that stand in the queue so often that the time saves add up.

But a family of 4 is not the value proposition here. They are explicitly targeting frequent flyers that stand in the queue so often that the time saves add up. If you're only traveling once a year, you can handle a 45 minute wait twice (although yes, it still sucks). If you're traveling once a week, it's a completely different ballpark.