> Increasingly, however, a solid way of living is becoming out of reach as many are drowning in insecurity since the pandemic. Millennials and Gen Zs in particu

> Increasingly, however, a solid way of living is becoming out of reach as many are drowning in insecurity since the pandemic. Millennials and Gen Zs in particular cannot afford to buy homes and in many cities struggle to afford rent. In response, consumers are reevaluating their “solid” aspirations and turning toward Suggestion: "... an end to billionaires".