I find that experts and enthusiasts are usually willing to spend more than the average person, but they often avoid products with high margins and are hard to c

I find that experts and enthusiasts are usually willing to spend more than the average person, but they often avoid products with high margins and are hard to convince with marketing. An e-bike expert won't buy a janky fire-hazard Alibaba white-label battery, but is also unlikely to buy a luxury brand with proprietary components.