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You're missing a point there. The information may be mostly white noise, but with that much data, even filtered by laws and ethics, statistics are powerful. You
by saulrh 14y ago
You're missing a point there. The information may be mostly white noise, but with that much data, even filtered by laws and ethics, statistics are powerful. You are not the customer; neither are the developers. It's Target. http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ http://www.forbes.com/sites/kashmirhill/2012/02/16/how-targe...
- JDavo 14y agoI have no problem visualizing how Target is able to predict future purchases based on what items I've already bought or what items I'm browsing. I have trouble visualizing how anyone can predict future purchases based on me liking a picture of a cat or browsing through friends vacation photos. Unless they're planning on selling me cat vacations...
- lmm 14y agoEven your age, sex and country is very useful to advertisers - an ad targeted at those is worth about 50x the price of one sent to a random internet user (or it was when I last worked in that industry). Facebook knows where you went to college, what your favourite movies are, and perhaps most importantly of all, who your friends are. That's huge.
- sp332 14y agoThey just have to correlate: people who browse cat photos at 3 am and "like" these specific ones tend to buy canned beans within the next 3 days. It doesn't have to make sense as long as they can derive correlations from it.