Sure, but then again, most users are your mom and your uncle. Replace with "have an ad-blocker on their browser" if you wish; or "on their computer", as they wo

Sure, but then again, most users are your mom and your uncle. Replace with "have an ad-blocker on their browser" if you wish; or "on their computer", as they would probably say. Tell you more: most won't even know the difference between an ad-blocker and an anti ad-tracker, but this is exactly the battle that publishers and advertisers are losing: half the US Internet users are now "not reachable" by their ads.