> the person/organization who decides if the product is getting purchased This fits well with my understanding that Apple's customers are not those who have an

> the person/organization who decides if the product is getting purchased This fits well with my understanding that Apple's customers are not those who have an Apple product, but rather those who don't and want it. That's why they look even better than they work, it's serving the primary customer who will buy it (not who has bought it).