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Super interesting. How do you approach the marketing and finding the first customers for your businesses?
by euph0ria 2y ago
Super interesting. How do you approach the marketing and finding the first customers for your businesses?
- Exuma 2y agoThats what the other non-tech person I mentioned is for. Personally, I don't like that stuff. If you are a really good programmer, find a marketer and just make a 2 man team. In general the formula boils down to him managing a team of media buyers though. We also don't usually do projects that don't have an aspect of certainty from the start. For example, lots of people just build Saas products and wait years for customers. We will generally look for entry points where we either know some privileged piece of intel, a person, a relationship, an account, etc. It will never be the thing that causes success, but it's the "certainty" aspect that gives you a lot better odds than just picking an idea and hammering away at it with ads.