This release gives 37Signals a number of advantages. 1) Free press towards the 37Signals brand and 2) a product that they're proud of and which indicates the fu

This release gives 37Signals a number of advantages. 1) Free press towards the 37Signals brand and 2) a product that they're proud of and which indicates the future quality a customer can expect from them. This will benefit them far more than any lingering sales revenue might have. 37Signals seem to consistently do this sort of thing right.