I share the concerns about excessive gamification. I should look up your book. Just the other day I noticed how instances of "level up" and "unlocked" are incre

I share the concerns about excessive gamification. I should look up your book. Just the other day I noticed how instances of "level up" and "unlocked" are increasingly common ways of describing achievements and I dislike it because it implies your success is measured inside of structured constrains designed by others to control your behavior.