Industry has long used moral responsibility shifting, portrayed as individual initiative as the sole response to abuses of power. This itself is and long has b

Industry has long used moral responsibility shifting, portrayed as individual initiative as the sole response to abuses of power. This itself is and long has been a tool of power, to skirt its own responsibilities. Annie Leonard's essay here, beginning with a description of the 1971 "Crying Indian" anti-littering (that is: pro-disposable packaging) advertising campaign is a key case in point.