3 ms·
I wonder if companies will embrace this as a boon to consumers or if they can actually quantify how much money they would lose because people can get all the pr
by busted 14y ago
I wonder if companies will embrace this as a boon to consumers or if they can actually quantify how much money they would lose because people can get all the product out. Also the article has no information on how much the coating costs, or what kind of changes to the manufacturing process you'd have to make (like having to store the bottles somewhere post-spray to 'dry' or something). I also wonder if, in the case of the open mouth ketchup bottle, it actually makes the experience worse for a full bottle by pouring out too fast?
In any case, it's cool and I'm actually excited for the other applications of it. Seems like an endless stream of cool stuff comes out of MIT.
- uptown 14y agoIf some company was smart, they'll lock in an exclusivity agreement for at least a few years, and advertise the hell out of it. VERY easy to make a TV commercials around the topic of not-wasting food and saving money - two big wins for advertising.
- mparlane 14y agoI came to post this, you beat me to it. I assume 4mls of ketchup might not be worth much per bottle, but in mass production it would account to a lot of lost money. On the other hand you may gain customers to account for that loss.
- kondro 14y agoOr they'll just reduce the quantity of food in the bottle in addition to marketing it as "easy-access" or "lower wastage" on the label.
- tbundy 14y agoInteresting point. Realistically, Heinz would prefer that you didn't get all the sauce out, because you'll buy another bottle more quickly if some isn't accessible.
- minikomi 14y agoPerhaps the extra end-of-the-bottle amount would be offset by the ease of pouring causing people to use a little more than they expected each time