A lot of the targets were stock price. The stock rose dramatically during pandemic because of retail investors and a cult of personality. The underlying busine

A lot of the targets were stock price. The stock rose dramatically during pandemic because of retail investors and a cult of personality. The underlying business did not justify the price rise and the PE ratio exploded. With maturing electric market and profits, the PE ratio has come down but still reflects an enormous growth potential which seems unlikely for a manufacturing based company vs software. But you would argue the incentives were to increase the stock price, and all his tweets and stock manipulation shenanigans were aligned with how the board incentivized him, even if what they expected was him to improve the business and increase value vs “guerilla” marketing and cult-ivation of investors.