No, that's what I disagree with. The hedonic treadmill and all that crap is real. But it's not why we find games rewarding. Structured progress and achievement

No, that's what I disagree with. The hedonic treadmill and all that crap is real. But it's not why we find games rewarding. Structured progress and achievement is a higher level construct. Gameification is largely about taking a long, possibly unending task, and trying to reframe it in a way that has structured goals. It's about mental organization. Not rewarding blips to please the monkey brain. The information bit seems irrelevant to this imo.