Here I'm referring to a supermarket self check-out machine. And what I'm saying is that the cost for supermarket is 17x higher than it would be should they int

Here I'm referring to a supermarket self check-out machine. And what I'm saying is that the cost for supermarket is 17x higher than it would be should they internalize the manufacturing and software development process. Outsourcing incurs a lot of additional costs in addition to the actual production costs in addition to the manufacturer's margin. As long as big companies don't understand that technology is a key component of their business, whatever it is, they won't be able to leverage it to even a fraction of its potential (not holding my breath though…).