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Oh wow, the new copy is much better! Good job! I think you changed the word "features" to "benefits," but didn't change the list of features to benefits. To ge
by Leftium 2y ago
Oh wow, the new copy is much better! Good job!
I think you changed the word "features" to "benefits," but didn't change the list of features to benefits. To get to the benefit, ask "why?" two or three times in a row:
- Why do devs want "simplified development?"
- Why is that?... And why is that?
(It seems your first level "why's" are are under the headers. Again, the simple fix is to change the order: make the benefit the header, then write your feature below that^^)
Each time "why?" is asked will get you to a bigger benefit/desire. (You're doing the work you want your reader to do in their head for them.)