Ultimately, it's profits that drive the value of a stock, not the brand. Yes, Apple is a popular brand. But you can't really say the same for Chevron, Exxon or

Ultimately, it's profits that drive the value of a stock, not the brand. Yes, Apple is a popular brand. But you can't really say the same for Chevron, Exxon or Merck, all of which are top 20 stocks.