This is also a talk that Zach Gage gave at GDC: https://www.youtube.com/watch?v=YISKcRDcDJg https://www.youtube.com/watch?v=YISKcRDcDJg - but I thought the HN c

This is also a talk that Zach Gage gave at GDC: https://www.youtube.com/watch?v=YISKcRDcDJg https://www.youtube.com/watch?v=YISKcRDcDJg - but I thought the HN crowd might prefer the essay version. I quite enjoyed the talk and think most of these takeaways apply pretty broadly to designing things that you want to get people to use.