I’m not unsympathetic to the thoughts behind this headline but I find the article not compelling. I think that with modern tools running your own / or rented m

I’m not unsympathetic to the thoughts behind this headline but I find the article not compelling. I think that with modern tools running your own / or rented metal (collocated) is doable and could make sense, but the could solves so many things that you don’t need to be responsible for, you really have to have a clear (businesses)case why you should not start in the cloud or migrate away. I’m rooting for 37signals, but I’m not sure their move away from the cloud (which I root for in particular) will be really that effective in the end, but I hope it will.