I don't get it. This seems to be a syndication platform for "Big News" to post paywalled articles and a way for them to collect micropayments. Why can't this

I don't get it. This seems to be a syndication platform for "Big News" to post paywalled articles and a way for them to collect micropayments. Why can't this run on autopilot? If the thing is built (which I assume it is), it would require no/very little maintenance. Why does it have to shut down?