Actually their post suggested both normalizations (notice the word "or"), however both are flawed. "Being trumpeted as [more] revolutionary" still has nothing

Actually their post suggested both normalizations (notice the word "or"), however both are flawed. "Being trumpeted as [more] revolutionary" still has nothing to do with number of models and/or units. If you only give extra attention to certain brands because of their marketing, just say so. There's no need to connect it to unrelated factors, and there's no need to introduce 'normalizations' that don't normalize for anything.